Hotel No. 12 - A showcase of Indonesian art, culture

In contrast: The Parangtritis Powder Room boasts different colors to separate the men’s and women’s restrooms.

Top interior designers presented their creations in a new exhibition concept that spoke of the richness of ideas and resources available in the country.

Themed “The Color of Indonesia”, the Hotel No. 12 exhibition transformed the Atrium floor of Senayan City shopping mall in South Jakarta into a live-scale mock-up hotel consisting of 12 rooms.

They comprised a reception desk and lobby, flower shop, gift shop, boutique, café, restaurant, bedroom and a suite, a business lounge, relaxation and spa lounges as well as luxurious restrooms.

Although each of the rooms embodied the personal style of the designers, the whole set breathed the same air of Indonesian art and culture. The chairman of “The Color of Indonesia” project, Ary Juwono, said the designers’ works were created exclusively for the exhibition.

“It’s a collective work without missing out on the identity and the signature style of each of the designers involved,” he said at the opening of the exhibition on Sept. 15.

“We’re here as a public showcase on how to integrate the ethnic arts and cultures of Indonesia in modern and contemporary design. We took on a new challenge with this exhibition because we mostly work on residential interior designs.”

Besides Ary, other designers involved in the project were Shirley Gouw, Joke Roos, Prasetio Budhi, Roland Adam, Reza Wahyudi, Yuni Jie, Sammy Hendramianto S., Eko Priharseno, Vivianne Faye, Anita Boentarman and Agam Riadi.

The exhibition that ran through to Saturday was held to celebrate the nine years of friendship of the designers who called themselves ID12 as part of the Senayan City Iconic 10 Years’ string of events.

Chic and comfy: Instead of a couch, Prasetio Budhi placed a chaise longue in a corner of the Anyaman Room.

The designers interpreted the “colors of Indonesia” in the use of traditional motifs and resources such as the jumputan (tie-dye), kawung (four-lobe stylized flower), parang (tongue of fire), megamendung (clouds) and traditional weaving art and bamboo as the pattern or decoration of the rooms.

Ary Juwono used the tie-dye motif in the rustic Jumputan Lobby Lounge, the pattern of which was also integrated with the motifs of the wallpaper, the curtains and even on the finishing of the wooden table. Meanwhile, Yuni Jie implemented the Javanese kawung motif in her design for The Kawung Main Reception.

Roland Adam designed a dynamic use of Sulawesi’s motifs and colors for Tondano Kafe, while for the Serumpun Bambu Fine Dining Restaurant, Agam Riadi not only used bamboo as table decorations but also appeared in the wooden decoration as the main element of the wall.

The Javanese batik’s motif parang was the main inspiration of Shirley Gouw’s black-and-white Anjani Way of Flowers, the florist shop with the shape of flower petals.

Sammy Hendramianto applied the diamond-shape motifs of traditional Palembang textiles to design The Songket Boutique, while Eko Priharsono was inspired by Toraja’s motifs in his design of Uma Gift Shop.

Prasetio Budhi presented an eclectic design of weaves on the Anyaman Bedroom utilizing different materials such as wood, metal and ropes. The bedposts of white weaved metal were created by accessories designer Rinaldy A. Yunardi.

Meanwhile, Anita Boentarman used batik motif sakura on the bed, the room partition, down to the smallest details in the Sokoguru Suite.

Joke Roos took Cirebon’s megamendung batik motif for the mosaic tiles to create the serene atmosphere in the Bodhi Relaxation Room — a spa and yoga room, while Vivianne Faye designed the Parangtritis Powder Room using parang motifs on the wall and on the floor marble, in different colors to separate the men’s and women’s restrooms.

The geometrical motif of Bugis’ sarong found on the tricolor floor marble was the main element in the Bugis Business Lounge designed by Reza Wahyudi. Fashion designer Chossy Latu and shoes designer Yongky Komaladi lent their artistic touch to the exhibition with the designs on the hotel staff uniform.

The project was also supported by others such as Moie, Taco, Citatah, Amethyst, Blackwood, Elite, Forme, Java Chic, Gita Laras and The Leonardi as the supplier of furniture and interior sets.

Ary Juwono said that their first exhibition two years ago on home interiors had received a warm reception from public and their clients.

“I hope our works can inspire the public to utilize the rich cultures of Indonesia and to apply them in designing the interiors of their establishments. We expect this program to encourage more of such inspiring events as appreciation of our arts, cultures and traditions.”


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